For example, two of the flows we cover, target the following use cases:
1. Someone who started the checkout process but failed to complete the purchase.
β This would trigger an Abandoned Checkout Flow where emails are sent to shoppers who add items to their cart and go through part of the checkout process but fail to complete a purchase within a designated amount of time. Given that 7 out of 10 shopping carts get abandoned, thereβs a lot of opportunity here to recover revenue.
2. Sent to customers who previously engaged with your brand, but have not interacted with you for a certain period of time.
β This would trigger a Customer Winback Flow (also known as re-engagement emails), where emails are sent to customers who made a purchase (typically 3, 6, or 12 months ago) but havenβt since. On average, it is five times more expensive to acquire a new customer than it is to retain existing customers and encourage repeat orders.
These are just a few examples. There are endless combinations of conditions that can trigger an email flow.
We cover 10 of the must-have flows:
1οΈβ£ β The Welcome Series for Non Buyers
2οΈβ£ – 5οΈβ£ β The 4 Abandoned Flows
6οΈβ£ – 7οΈβ£ β 2 Customer Thank You Flows
8οΈβ£ β The Winback Flow
9οΈβ£ β The VIP Flow
π β The Cross-sell / Upsell Flow
What You Get:
1οΈβ£ β Welcome Series for Non Buyers w/ auto resend to Non-Openers
2οΈβ£ β Site Abandonment
3οΈβ£ β Browse Abandonment
4οΈβ£ β Abandoned Cart Flow
5οΈβ£ β Abandoned Checkout Part 1 & 2
6οΈβ£ β Back in Stock
7οΈβ£ β Standard β Customer Thank You β New vs. Returning Customer
7οΈβ£ β Unique β Customer Thank You + Customer Review Request
8οΈβ£ β Cross-sell / Upsell (as a flow)
9οΈβ£ β Replenishment Reminder
π β Customer Winback / Sunset Unengaged (aka break up series)
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