My Top 10 Flows in Klaviyo 🀌🏾

For example, two of the flows we cover, target the following use cases:

1. Someone who started the checkout process but failed to complete the purchase.

– This would trigger an Abandoned Checkout Flow where emails are sent to shoppers who add items to their cart and go through part of the checkout process but fail to complete a purchase within a designated amount of time. Given that 7 out of 10 shopping carts get abandoned, there’s a lot of opportunity here to recover revenue.

2. Sent to customers who previously engaged with your brand, but have not interacted with you for a certain period of time.

– This would trigger a Customer Winback Flow (also known as re-engagement emails), where emails are sent to customers who made a purchase (typically 3, 6, or 12 months ago) but haven’t since. On average, it is five times more expensive to acquire a new customer than it is to retain existing customers and encourage repeat orders.

These are just a few examples. There are endless combinations of conditions that can trigger an email flow.

We cover 10 of the must-have flows:

1️⃣ – The Welcome Series for Non Buyers
2️⃣ – 5️⃣ – The 4 Abandoned Flows
6️⃣ – 7️⃣ – 2 Customer Thank You Flows
8️⃣ – The Winback Flow
9️⃣ – The VIP Flow
πŸ”Ÿ – The Cross-sell / Upsell Flow

What You Get:

1️⃣ – Welcome Series for Non Buyers w/ auto resend to Non-Openers
2️⃣ – Site Abandonment
3️⃣ – Browse Abandonment
4️⃣ – Abandoned Cart Flow
5️⃣ – Abandoned Checkout Part 1 & 2
6️⃣ – Back in Stock
7️⃣ – Standard – Customer Thank You – New vs. Returning Customer
7️⃣ – Unique – Customer Thank You + Customer Review Request
8️⃣ – Cross-sell / Upsell (as a flow)
9️⃣ – Replenishment Reminder
πŸ”Ÿ – Customer Winback / Sunset Unengaged (aka break up series)